Viewfinder | Branding, Web Design
The Viewfinder is a project based on Foam museum, a photography museum in Amsterdam. Viewfinder enables visitors, not only photographers but anyone, to share photographs and connect with people all over the world. The idea of this project is: “Everyone has its own viewfinder”.
Year
2019 (Personal) 2022 (Personal)
Role
Branding, Web Design, Motion Graphics
Tools
Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Ideas
Even though we are taught in the same manner, we all share different perspectives on the same subject. Likewise, our camera’s viewfinder displays different images towards an identical object. Therefore, looking at people, places, and things through a viewfinder is critical.
Concepts
The viewfinder symbolizes individuals' ideas and perspectives. These shapes and colors represent people’s different thoughts and emotions.
Sketches
Development
Viewfinder
Photographers’ thoughts and emotions at the moment of capturing are expressed in words on their pictures
It is a place where a user can share his or her pictures and enjoy looking at others
Users are allowed to play with words and interact with the photographer
It is an introduction page for the photographer. Also, users allow seeing the photographers’ other pictures
The exhibition space - Viewfinder
This is a Viewfinder at the Foam Museum. Eye tracking, a sensor technology, detects visitors’ presence and follows what they are looking at in real-time. This technology allows a tv screen to display specific photograph that is observed by visitors in real-time. A bigger-sized screen, which displays past photos from the tv screen, is also placed inside the museum.
